Last Updated: May 31, 2023
Sugar Plum, Inc. (“Sugar Plum Bakery”, “we,” “us,” or “our”) has created this Privacy Policy (“Policy”) to demonstrate our commitment to your privacy.
This Policy explains how we collect, use, and disclose your Personal Information when you use our website ( and purchase our products or services (collectively, the “Website”). By using our Website, you consent to the collection, use, and disclosure of your Personal Information as described in this Policy.
Please note this Website may contain links to other websites. Please be aware that when you access any external links from Sugar Plum Bakery, these third-party websites may have different privacy policies specific to those sites. Sugar Plum Bakery is not responsible for the privacy practices for any such third-party websites. We encourage you to be aware of when you leave the Website and to read all applicable privacy policies.

Information We Collect

Information is collected from or about you from various sources:

Information You Provide

We collect and store any information you enter on our Website or provide to us in offline contacts we have with you. This information may include:

Personal Information

This includes any personally identifiable information such as:

  • Identifiers. A real name, alias, phone number, postal and email addresses, online identifier, IP address, account credentials or other similar identifiers.
  • Commercial Information. Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, order status, product review information, and related information.
  • Information you share during communications with us. Content of email messages.
  • Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Information about when and how you access and use our Website, such as the date and time of your visit or use.
Our Newsletter

If you register for our newsletter, we will generally ask you to provide contact information. You may, however, visit our Website without registering.

Information Collected and Stored Automatically

We may also collect your Personal Information through automated technologies and shared with us when you visit our Website. When you browse our Website, your web browser may also transmit information that we automatically collect such as your IP address, the type of computer, operating system, the Website pages you visit and the time of your visit, and other click-stream data. This information is provided by your browser, which we may use to improve the performance of our site.
We may place small data files, called “cookies,” in the browser file of your computer’s hard drive. These cookies automatically identify your browser to our server whenever you interact with the Website. We may use the cookies to record website statistics. Most browsers automatically accept the cookies, but you can usually change your browser setting to prevent the acceptance of cookies. Certain Website pages may not function properly if you choose not to accept cookies.

Consent to Collection and Use of Your Information

By using this Website, you give your consent that all Personal Information that may be processed by us and our third parties we use in the manner and for the purposes described within the Policy. If you do not agree to these terms and conditions, do not use our Website.
When you provide your Personal Information to subscribe to our Newsletter, such as your email address, you are giving consent to receive promotional communications from us. If you wish to opt out later and after consent, you may contact us at with a request to unsubscribe. You may also unsubscribe from commercial communications using the unsubscribe options within the email you receive. Please allow up to 14 days for us to process any unsubscribe requests.

How We Use Your Personal Information

We use your Personal Information to communicate with you if and when necessary, in connection with your use of our Website, to respond to your questions, or to send you the information you request. We may use your Personal Information to:

  • Process your request for information.
  • Respond to or notify you about updates pertaining to your business with us.
  • Provide you with e-mail messages and other information regarding upcoming events, new products, and general information about our products and services.
  • Respond to legal requests or for safety purposes, including to maintain the security of our customers, employees, and property, respond to court orders, lawsuits, subpoenas, and government requests, address legal and regulatory compliance.

We may hire third parties to help us collect and analyze such data, and we may share such statistical data with third parties. Again, such statistical data will not specifically identify you or any other user. We use this information to help us make our Website more useful to visitors such as to learn about the number of visitors to our website, what part of the Website they are interested in, how long the use the Website, and the types of technology our visitors use.

Disclosure of Your Personal Information to Third Parties

Except in the limited circumstances stated in this paragraph, we do not sell, rent, license, trade or otherwise disclose the Personal Information of our Website visitors to unaffiliated third parties. We may disclose your Personal Information to third party service providers who assist us in operating the Website, in presenting or marketing our goods and services to you, or in conducting our business. We may also share your Personal Information with our affiliates as necessary to provide you with the information and services you request or in which you may otherwise be interested. We may disclose information about you when we believe it is necessary to comply with any law, rule, court order, or subpoena, or to enforce our legal rights or the rules of this Website, or to protect our business, property, and operations, or in connection with a sale, acquisition, merger, or other business combination of our business with a third party. We may also disclose nonpersonal identifiable visitor information to other parties for marketing, advertising, or other uses.
Some areas of the Website allow you to conduct e-commerce transactions (orders, purchases, etc.). In connection with these transactions, we collect information furnished by you that is necessary to complete the transaction. This information may be furnished to a third party to facilitate the transaction.
We may also disclose your Personal Information to third parties in the event of a sale, merger, or other transfer of all or part of our business. In such an event, we will take reasonable steps to ensure that your Personal Information is protected and used in accordance with this Privacy Policy.

Donorbox and Your Financial Information

Our Website includes a link to donate to us via Donorbox. Donorbox provides us with the online donation platform and online mechanism to collect donations from our Website visitors and customers. Your credit card information is never stored on our servers. We understand that Donorbox maintains its own policies that relate to your Personal Information, available at

Security of Your Personal Information

Since we are committed to your privacy and security, we have put in place reasonable physical, electronic, and managerial procedures to attempt to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, please remember that no transmission of data over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk. When you place an order or access your Personal Information, we offer the use of a secure server. Once we receive your transmission, we use our best efforts to ensure its security on our systems.

Retention of Your Personal Information

At Sugar Plum Bakery, we understand the importance of protecting the privacy and security of our users’ Personal Information. We have implemented policies and procedures to ensure that the Personal Information we collect is only kept for as long as is necessary to fulfill the purposes for which it was collected or as required by law.
We retain Personal Information for the following reasons:

  • To provide our services: We retain Personal Information to provide the services requested by our users. This information is only kept for as long as it is necessary to fulfil the specific service requested.
  • Legal obligation: We may be required to retain certain Personal Information for legal or regulatory reasons, such as for tax or audit purposes. In these cases, we will only retain the information for as long as is required by law.
  • Protecting our rights: We may retain Personal Information for a reasonable period in order to defend against potential legal claims.

When we no longer have a valid reason for retaining Personal Information, we will securely delete or anonymize the data in accordance with our data retention policy.

Children’s Privacy

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect, maintain, or use Personal Information from children under 13 years of age, and our Website is not directed to individuals under the age of 18.
If you are a parent or guardian and believe that your child under the age of 18 has provided Personal Information to us, please contact us at with the subject line “COPPA Information Inquiry”, and we will take steps to delete such Personal Information as soon as possible.

Rights of Virginia Residents

As a Virginia consumer, you have certain rights regarding the Personal Information that Sugar Plum Bakery collects and shares including:

  • To know more about, access, and obtain a portable version of your Personal Information;
  • To opt-out of the processing of your Personal Information for targeted advertising, the sale of your Personal Information, and certain types of profiling;
  • That we correct your Personal Information that is inaccurate.
  • That we delete your Personal Information.

If you would like to exercise any of these rights, please contact us at We may need to verify your identity before processing your request. Please note that some of these rights may be limited in certain circumstances, as required by law. Sugar Plum Bakery will not discriminate against you for exercising your privacy rights under the law.
Sugar Plum Bakery is committed to respecting your privacy and protecting your Personal Information. If you have any questions or concerns, please don’t hesitate to reach out to us.

Rights of Visitors in Certain States

Depending on your state of residence, you may have certain rights regarding the Personal Information that Sugar Plum Bakery collects and shares including the right to access, correct, delete, opt-out of processing or limiting our use of your Personal Information, and obtain a portable copy of your Personal Information. To exercise any of your rights as provided by applicable law, please contact us at

Process Used to Verify an Access, Correction, and/or Deletion Request

You will be required to submit information about yourself that Sugar Plum Bakery will use to determine if we have information about you. If we are able to locate information about you, then we will fulfill your access, correction and/or deletion request. If we are not able to verify your information, then we may provide you with a report that includes the categories of Personal Information we collect, use, disclose, and sell or share.
If you are an authorized agent, then you will be required to submit your contact information as well as information about the Sugar Plum Bakery customer for whom you are making a request. As an authorized agent you will receive an email confirming that we have received the request along with a second email asking you to fill out a certification form confirming your information and certifying you have the right to make a request on behalf of the Sugar Plum Bakery consumer. Once the report is ready, it will be sent to the email or physical address you have given us, depending on the delivery method you choose.
If you would like to exercise any of these rights, please contact us at Please note that some of these rights may be limited in certain circumstances, as required by law. Sugar Plum Bakery will not discriminate against you for exercising your privacy rights under the law.
Sugar Plum Bakery is committed to respecting your privacy and protecting your Personal Information. If you have any questions or concerns, please don’t hesitate to reach out to us.

International Website Visitors

Our Website is intended for users located in the United States. If you are accessing our Website from outside United States of America, please be aware that your Personal Information may be transferred to, stored, and processed in the United States where our servers we use are located, and the database is operated, at our sole discretion.
Please be aware that the data protection and other laws of United States may not be as comprehensive as those in your country/region. We will, however, take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Policy.

Changes to this Policy

We may update this Privacy Policy from time to time. If we make any changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Sugar Plum Bakery

1353 Laskin Road
Virginia Beach, VA 23451